The Importance of Drawing

Taken from The 99 Percent interview with James Victore:

"My third students [at SVA] aren’t allowed to use computers. It really frustrates them because they don’t know how to use their hands. But I say listen, I know how much time it takes to boot up a computer, and open InDesign, and you get a box, and you type a letter in it. And you make it this big. Then you make it this big. Then you make it this big. Then you make it this big. Then you move it over here. Then you make it red. Then you make it this big. And it’s like: You’re not designing! You’re organizing. That’s easy. Worry about that later.

And this is stuff I learned from heroes. It’s the work you do before you ever put pen to paper. That’s the important part."

Read the rest of his "Don't Become a Design Zombie" interview for a peek into his approach to design (including ordering a dozen baby chicks for a book cover).