Take some time to look at the two ads and see if you can tell which is the before and which is the after ad. Then read this article by Thomas L. Collins to find out the why behind what he did.
ugh! I would skip over the after ad in a heartbeat. No WAY am I reading all that text. However he makes a great point about the before ad being directionless... couldn't the style of the before ad be combined with copy that actually makes sense! (Revolutionary idea, I know)
ugh! I would skip over the after ad in a heartbeat. No WAY am I reading all that text. However he makes a great point about the before ad being directionless... couldn't the style of the before ad be combined with copy that actually makes sense! (Revolutionary idea, I know)
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